A multifaceted art director with 15+ years of experience in pharmaceutical advertising. Executes focused creative and conceptual thinking throughout a brand’s life cycle while ensuring fulfillment of compelling marketing strategies across all media channels. 

EXPERIENCE:

VP, Associate Creative Director—Ogilvy Health, NY 2015–Present

  • Creative art lead across multiple categories including Rheumatoid Arthritis, Pulmonary and Oncology

  • Managing day to day creative needs for brands to help ensure the creative product meets the highest standards, as well as solving the clients’ marketing objectives

  • Established creative execution across US and Global markets in both patient and professional materials to insure strategic imperatives were met, and provided a “one-voice” mentality for visual and verbal messaging across all branded materials

  • Assisted in presenting creative work to clients that is strategic, innovative and effective

  • Partner and collaborate with account services, analytics, strategy and medical teams to understand and meet our clients’ various business and marketing goals

  • Helped to manage budgets, time lines and project briefs to insure materials are on strategy and within scope

  • Assist and mentor designers and art directors in the creation of work across a spectrum of assignments

VP, Group Art Supervisor—Harrison And Star, NY 2012–2015

  • Effectively led creative team through strategic and conceptual re-branding for global markets (107 countries worldwide)

  • Key player in helping to facilitate transition of the brands (MERCK Januvia, Janumet, JANUMET XR and JUVICOR) from the previous agency, while helping to maintain creative integrity and further growth of marketing strategy

  • Lead creative team to maintain clients expectations on brand strategy, across both US and Global businesses

  • Partner with internal departments to establish process for efficient and streamlined work flows (i.e., studio, imaging, and file management)

  • Collaborate in new business initiatives through conceptual brainstorming across multiple therapeutic categories

Art Supervisor/Art Group Supervisor—DraftFCB Healthcare, NY 2010–2012

  • Supervised design and creative development for domestic launch of MERCK’s type 2 diabetes brand JANUMET XR

  • Active in the day-to-day creative development for Merck’s diabetes franchise including: JANUVIA, JANUMET, and JUVISYNC

  • Core creative partner in establishing annual billings of $9.5M (US) and $2.9M (International) for business unit

Senior Art Director—DraftFCB Healthcare, NY 2007–2010

  • Art direction and design on Merck’s type 2 diabetes blockbuster brands: JANUVIA and JANUMET

  • Implemented creative through multiple media channels including print, digital, point-of-purchase and conventions, while helping to position the JANUVIA brand as the #1 prescribed DPP-4 inhibitor with >4.7 billion dollars in sales

EDUCATION:

State University of New York College at Fredonia—Bachelor of Fine Arts degree with a concentration in Graphic Design/Typography

SKILLS:

  • Creative direction

  • Strategic thinking

  • Visual story telling

  • Branding/Typography

  • Photoshoot planning and execution

  • HCP & Patient brand development (US and global markets)

  • Motion graphics and video creation/development

  • Chart/data visualization

  • Interactive media

  • Website, tablet and mobile design and development

  • Convention experiences

  • Digital retouching

  • Experiential marketing

  • Sketch

  • Adobe Creative Suite (Photoshop/Illustrator/InDesign)

  • MS Word/Powerpoint

  • Traditional production methods

REFERENCES:

Available upon request